Revolutionizing Digital Media Sales: Harnessing the Power of ChatGPT in Technology
Introduction
In today's fast-paced digital world, advertising has become an essential part of any business's marketing strategy. With the increasing popularity of online platforms, advertisers have access to vast amounts of advertising data. However, extracting meaningful insights from this data and generating actionable reports can be a challenging task. This is where ChatGPT-4, the cutting-edge language model, comes into play. Leveraging the power of artificial intelligence, ChatGPT-4 can revolutionize digital media sales by providing advanced ad analytics capabilities.
Ad Analytics and Its Importance
Ad analytics refers to the process of analyzing advertising campaigns' data to gain insights into their performance. It helps advertisers understand their target audience, measure the effectiveness of their ads, and optimize their strategies accordingly. Ad analytics allows businesses to make data-driven decisions, improve their return on investment (ROI), and stay ahead of the competition. In the digital age, where billions of dollars are spent on digital advertising, leveraging ad analytics is crucial for success.
How ChatGPT-4 Enhances Ad Analytics
ChatGPT-4, the latest iteration of OpenAI's powerful language model, is a game-changer in the field of ad analytics. With its natural language processing capabilities, ChatGPT-4 can analyze advertising data efficiently, provide valuable insights, and generate understandable reports. Here's how ChatGPT-4 takes ad analytics to the next level:
1. Advanced Data Analysis
ChatGPT-4 can process and analyze large datasets of advertising data quickly. It can identify patterns, trends, and correlations within the data, enabling advertisers to understand their audience's behavior and preferences better. This advanced data analysis helps in optimizing ad targeting, ad placements, and messaging, leading to improved campaign performance.
2. Actionable Insights
ChatGPT-4 goes beyond merely providing data analysis; it generates actionable insights for advertisers. By interpreting the data, it offers recommendations and suggestions to improve ad campaigns and maximize ROI. These insights can include identifying underperforming ads, optimizing bidding strategies, or even suggesting creative variations to test. The ability to generate actionable insights saves advertisers time and effort in manually analyzing data and empowers them to make informed decisions.
3. Understandable Reports
Generating comprehensive and easy-to-understand reports is crucial for effective ad analytics. ChatGPT-4 excels in this aspect by producing clear and concise reports that summarize complex advertising data. The reports can include key performance metrics, audience demographics, campaign comparisons, and other relevant information. Advertisers can use these reports to communicate results with stakeholders, make data-driven decisions, and optimize future campaigns accordingly.
Conclusion
With the rapidly evolving digital media landscape, leveraging ad analytics is indispensable for advertisers. ChatGPT-4, with its advanced ad analytics capabilities, revolutionizes the way advertising data is analyzed, insights are generated, and reports are produced. By harnessing the power of artificial intelligence, businesses can make data-driven decisions, improve campaign performance, and achieve greater success in the competitive digital market. Embracing ChatGPT-4 for digital media sales can provide the competitive edge that businesses need in the era of digital advertising.
Note: The information above is hypothetical and does not represent any specific product or company.
Comments:
Thank you all for taking the time to read my article on Revolutionizing Digital Media Sales! I'd love to hear your thoughts and opinions.
Great article, Marcos! The power of ChatGPT in technology is truly remarkable. It's exciting to see how it can transform digital media sales and enhance customer experiences.
I agree, Emily! ChatGPT opens up new possibilities for personalized interactions with customers. It can provide tailored recommendations and address specific queries, ultimately boosting sales.
I have some concerns about relying too heavily on AI in digital media sales. While it can offer convenience, it may lack the human touch. What do you think, Marcos?
That's a valid point, Sarah. While AI can automate certain processes, it's essential to strike a balance and ensure human involvement when needed. AI should complement, not replace, human interactions.
ChatGPT does seem promising, but there is always a risk of biases in AI models. How can we address this concern to ensure fairness and inclusivity in digital media sales?
Sarah and Andrew, your concerns are valid. Balancing AI with human involvement and addressing biases are crucial steps. Continuous monitoring, diverse training data, and ethical guidelines can help ensure fairness and inclusivity.
I'm curious about the implementation process. How easy is it to integrate ChatGPT into existing digital media sales systems? Any challenges we should be aware of, Marcos?
Emma, integrating ChatGPT into existing systems can be challenging. It requires thorough integration testing, handling potential scalability issues, and extensive training data preparation. But with proper planning, it can be a valuable addition.
Marcos, what kind of customer feedback have you received after implementing ChatGPT in digital media sales? Are customers satisfied with the experience?
Emma, initial feedback from customers has been positive. They appreciate the quick response times and personalized recommendations. However, we also recognize the importance of continuous improvement based on their feedback.
Marcos, is there a risk of over-reliance on ChatGPT where sales reps may neglect their own skills and knowledge? How can we maintain a balance?
David, maintaining a balance is crucial. Training and upskilling sales reps, ensuring they understand the AI's capabilities and limitations, can help them utilize ChatGPT as a tool while leveraging their own expertise.
I appreciate your perspective, Marcos. Balancing AI and human interactions is indeed essential. It's all about leveraging the strengths of both to provide the best possible customer experience.
Appreciate your insights, Marcos. Empowering sales reps with AI tools while valuing their expertise can drive better outcomes in digital media sales.
Andrew, addressing biases is crucial to ensure fairness in AI-driven digital media sales. Regular audits, diverse training data, and ethical guidelines can help mitigate risks.
Sophie, I agree. Ensuring diverse training data and regular audits can help minimize biases, promoting fair and inclusive experiences for customers in digital media sales.
Andrew, Sophie, and David, excellent points! Mitigating biases and ensuring fairness in AI models should be a priority. Regular checks and transparency are essential in digital media sales.
Marcos, your emphasis on continuous improvement and gathering feedback is key. It ensures that ChatGPT evolves to better meet customer needs while avoiding potential pitfalls.
I wholeheartedly agree, David. The ability to adapt and improve the AI models behind ChatGPT will be crucial for its success in revolutionizing digital media sales.
Thank you, Sophie and David! Continuous improvement is indeed a cornerstone in driving the transformative power of ChatGPT in the realm of digital media sales.
Absolutely, Marcos. As long as we focus on enhancing the customer experience and not losing sight of the human touch, ChatGPT can be a game-changer in digital media sales.
Well said, Sarah. It ultimately boils down to leveraging technology to create meaningful and engaging interactions in the realm of digital media sales.
I appreciate you discussing the challenges, Marcos. Proper planning and attention to integration details will be key to ensuring a seamless implementation of ChatGPT in digital media sales.
Thank YOU, Marcos, for the thought-provoking article and initiating this discussion. It's been a pleasure to participate and learn from fellow professionals passionate about the future of digital media sales.
You're most welcome, David! I'm grateful for your active participation. This collaborative dialogue helps us shape a bright future for digital media sales.
I couldn't agree more, Marcos. The possibilities with ChatGPT are indeed exciting, and I look forward to witnessing its impact on digital media sales.
Continuous improvement and user feedback are vital, as you mentioned, Marcos. It helps refine the AI model's capabilities and optimize its effectiveness in handling complex queries.
Absolutely, Emma. Incorporating user feedback not only enhances ChatGPT's handling of complex queries but also builds a better understanding of customer preferences, leading to improved recommendations.
Marcos, it's great to hear that initial customer feedback has been positive. It's a testament to the usefulness and value that ChatGPT brings to digital media sales.
Indeed, Emma. Positive feedback from customers reinforces the potential that ChatGPT has in transforming digital media sales and delivering a more personalized experience.
I'm concerned about privacy and data security when using AI for digital media sales. How can we ensure that sensitive customer information is protected?
Oliver, privacy and data security must be prioritized. Implementing robust encryption, secure data storage, and compliance with relevant regulations like GDPR can safeguard sensitive customer information.
ChatGPT sounds impressive, but can it handle complex customer queries effectively? Marcos, have you seen promising results in that aspect?
Karen, ChatGPT has shown promise in handling complex queries. However, it's important to set realistic expectations and have fallback plans in case the AI encounters limitations. Continuous improvement and gathering user feedback is crucial.
Thank you for addressing the implementation challenges, Marcos. Planning ahead and considering potential issues will be crucial for successful integration of ChatGPT.
Thanks for clarifying, Marcos. Having fallback plans and actively seeking user feedback will ensure the effective utilization of ChatGPT in addressing complex customer queries.
Thanks for acknowledging the privacy concerns, Marcos. Protecting customer information is paramount in our digital age. AI should be a tool used responsibly, ensuring data security every step of the way.
Thanks for addressing the privacy concerns, Marcos. Ensuring compliance with data protection regulations is paramount for building trust with customers in digital media sales.
I believe ChatGPT can enhance the sales process, but what about its impact on job roles? Will it replace certain roles in digital media sales?
Daniel, AI technologies like ChatGPT may lead to job role changes. While some tasks might be automated, it's an opportunity to transition employees to more strategic roles and focus on building relationships with customers.
I agree with Marcos. AI should be seen as a tool to augment human capabilities, not as a threat to job roles. It can free up time for employees to focus on higher-value tasks.
I see your point, Marcos. It's important to view AI as an opportunity rather than a threat. Transitioning to more strategic roles can create new avenues for growth.
Transitioning roles can be challenging, Marcos. However, embracing new technologies like ChatGPT can create opportunities for growth and innovation in digital media sales.
Daniel, you raise an important concern. While certain job roles might evolve, it's crucial to ensure employees have the opportunity to adapt and acquire new skills to stay relevant.
I appreciate your response, Emily. Striking the right balance between AI automation and human input can bring immense value to digital media sales.
You're absolutely right, Oliver. ChatGPT can streamline processes, support sales teams, and allow them to focus on building relationships—the backbone of successful digital media sales.
Oliver, I believe embracing new technologies gives us an opportunity to adapt and excel in digital media sales. By leveraging AI tools, we can create more efficient and effective sales processes.
This article is fascinating! ChatGPT has immense potential in revolutionizing digital media sales. It's exciting to witness such advancements in technology.
Thank you, Sophie! It is indeed an exciting time for digital media sales. The possibilities with ChatGPT are vast, and I'm glad you find it fascinating.
While ChatGPT has its benefits, how can we prevent it from becoming too impersonal and detached from genuine human interactions in sales?
Thomas, maintaining authenticity is crucial. Training the AI model with real customer interactions and emphasizing empathy can help ChatGPT align better with genuine human interactions.
Finding that balance between AI and human skills will be crucial, as you mentioned, Marcos. It's about using technology as an enabler rather than a replacement.
Maintaining a balance between technology and human touch is key, Thomas. We can leverage ChatGPT while ensuring it complements the genuine interactions customers seek.
Well said, Thomas! We must strike the right balance to prevent digital media sales from feeling impersonal and detached. AI should enhance, not overshadow, human interactions.
Well put, Thomas! AI should enhance our capabilities, not replace the human element that makes sales interactions personal and meaningful.
Maintaining authenticity is crucial, as you mentioned, Thomas. Striking a balance between technology and genuine human interactions can lead to more successful sales relationships.
Thomas, I agree completely. The human touch is a valuable aspect of sales, and leveraging AI technologies like ChatGPT should aim to enhance, not diminish it.
Thank you, Marcos. It's reassuring to know that maintaining authenticity and the human element is a priority when implementing ChatGPT in digital media sales.
Thank you, Marcos. It's been great discussing this topic with fellow professionals who share a passion for fostering genuine connections in digital media sales through the use of AI.
Indeed, ChatGPT has the potential to bring about a new era in digital media sales. Exciting times ahead!
Absolutely, Sophie! The future of digital media sales holds immense possibilities with advancements like ChatGPT.
Adaptability and upskilling employees go hand in hand with implementing AI in digital media sales. It's a chance for growth and empowering sales teams to thrive in the changing landscape.
Well put, Emma. Adapting to technological advancements and embracing digital tools like ChatGPT can fuel growth and cultivate a more agile salesforce.
I appreciate your insights, Karen and Emma. Embracing change opens up new possibilities and helps us remain competitive in the ever-evolving digital media sales landscape.
Building a strong foundation and understanding of AI's capabilities will empower sales reps to harness its potential effectively. It's about combining human expertise and AI tools.
Positive customer feedback suggests that ChatGPT can effectively bridge the gap between automation and personalization. It's exciting to witness the positive impact of AI in digital media sales.
I couldn't agree more, Karen. When implemented thoughtfully, AI tools like ChatGPT can unlock new levels of efficiency and personalization in digital media sales.
Maintaining a balance between human expertise and AI tools requires creating a culture of continuous learning and adaptability. It's an ongoing process in the era of digital media sales.
Fully embracing the potential of AI in digital media sales requires a willingness to evolve, learn new skills, and adapt to changing customer expectations.
Technology should be a tool that enables human interactions, not replaces them. Aligning AI with the authentic and empathetic qualities of human interactions is vital in digital media sales.
Well said, Sophie. Technology should augment human capabilities, enhancing the customer experience and fostering meaningful connections in digital media sales.
Thank you, Thomas. Embracing technology in a way that benefits both sales teams and customers can lead to remarkable innovations in digital media sales.
Absolutely, Thomas. The goal is twofold — leveraging technology to improve operational efficiency while maintaining the core aspects that make sales interactions meaningful and personalized.
Finding that balance will be crucial, Thomas. The evolution of digital media sales should enhance customer experiences without sacrificing the human element that builds trust and lasting relationships.
Indeed, David. Building and maintaining trust is pivotal in digital media sales, and technology like ChatGPT should align with customers' expectations to preserve that trust.
Well put, Thomas. ChatGPT's success will depend on its ability to complement human touchpoints and maintain the warmth and authenticity that customers seek.
I agree, Sarah. Incorporating AI into digital media sales should enhance customer experiences while still preserving the human touch that customers value.
Sarah, your perspectives align with the broader consensus here. We must ensure that AI adds value without overshadowing the human element in digital media sales.
Thank you, Thomas and Daniel. It's encouraging to witness a collective commitment to maintaining authentic and value-driven customer experiences in this digital age.
Thank you all for sharing your insights and engaging in this discussion. It's inspiring to see the enthusiasm around leveraging AI like ChatGPT to revolutionize digital media sales.
Thank you, everyone, for your valuable contributions. The insights shared here will undoubtedly enrich the article and provide diverse perspectives on revolutionizing digital media sales with ChatGPT.
Hey Marcos, great article! I'd like to add my thoughts. While AI is undoubtedly useful, we must not forget that human interactions bring empathy and understanding that AI alone cannot replicate.
Hi Jane! I appreciate your perspective. Human empathy is indeed irreplaceable and a critical element of successful digital media sales. AI should complement and enhance, not replace, our human touch.
Absolutely, Marcos. Finding the right balance between AI and human interactions will prove instrumental in delivering exceptional customer experiences and forging lasting relationships.
Well said, Jane. Striking that balance will be key, ensuring that AI augments human capabilities and preserves the essence of genuine interactions in digital media sales.
I completely agree, Sophie. It's an exciting journey ahead as we explore the potential of AI in digital media sales while staying committed to delivering authentic and meaningful experiences.
Indeed, Jane. Your insights and diverse perspectives add immense value to this discussion. Thank you for sharing your thoughts.
I echo Sophie's sentiment, Jane. Your contributions have been insightful, fostering an enriching discussion around digital media sales and the role of AI in enhancing human interactions.
Indeed, Karen. Success in digital media sales will come from leveraging AI to enhance personalization while preserving and valuing the art of human interactions.
I couldn't agree more, David. A harmonious blend of AI augmentation and the human touch will pave the way for exceptional customer experiences in digital media sales.
Great points, Jane. Balancing AI and human interactions is crucial, and your insights resonate with the need to maintain authenticity in digital media sales experiences.
Thank you, everyone, for the engaging discussion! It's been a pleasure exchanging thoughts and ideas on the future of digital media sales with all of you.
Your perspectives have heightened my excitement for the potential that AI holds in reshaping digital media sales while keeping the human touch at the forefront.
Thank you, Jane! Your participation has enriched our discussion, and it's wonderful to have your insights on the potential of AI in shaping the future of digital media sales.
The pleasure is all mine, Sophie. Engaging in such conversations with passionate professionals like you inspires further exploration and drives innovation in the digital media sales landscape.
Integrating new AI technologies can indeed pose challenges, but the rewards in boosting digital media sales make it worthwhile. Careful planning and management are key.
Well said, Andrew. While challenges are present, by addressing them conscientiously, we can harness the true potential of AI technologies like ChatGPT to drive digital media sales forward.
Maintaining the human touch remains critical, as many have emphasized. We need to ensure that AI enhances rather than replaces the personal connections that define successful digital media sales.
Exactly, Emily. Preserving the human touch and utilizing AI as an enabler is key to successful digital media sales. Thank you for summarizing the core sentiment of this discussion.
Thank you for reading my article on 'Revolutionizing Digital Media Sales: Harnessing the Power of ChatGPT in Technology'. I hope you found it informative and engaging. I look forward to your comments and discussions!
Great article, Marcos! The advancements in AI are truly fascinating. ChatGPT has the potential to revolutionize not only digital media sales but various other industries as well.
I agree, Laura! AI has been making incredible strides, and with the power of ChatGPT, businesses can enhance their sales strategies and customer interactions. Looking forward to seeing how it evolves.
As someone working in digital media sales, I'm excited about the possibilities ChatGPT brings. It can automate tasks, provide personalized recommendations, and improve customer experiences. Can't wait to explore it further!
I'm curious about the challenges of implementing ChatGPT in digital media sales. Marcos, could you provide some insights on any potential hurdles and how they can be overcome?
That's a great question, David. While ChatGPT brings immense potential, there are a few challenges to consider. Firstly, ensuring data privacy and security when dealing with customer information is crucial. Additionally, handling diverse user queries effectively and avoiding biased or incorrect responses can be a challenge. Implementing robust training methods and continuous monitoring can help overcome these hurdles.
I completely agree, Marcos. We must prioritize data privacy and maintain transparency in the use of AI in sales. Continuous monitoring and responsible training of ChatGPT models are vital to ensure reliable and unbiased customer interactions.
Fully agree with you, Emily! It's crucial for businesses to prioritize data privacy and responsible AI usage.
I agree, Daniel. ChatGPT can enhance human sales representatives' productivity and enable them to focus on building relationships.
While ChatGPT sounds promising, I wonder if it can replace human sales representatives entirely. What do you think, Marcos?
A valid concern, Robert. While ChatGPT can handle routine tasks and provide quick responses, human sales representatives play a crucial role in building relationships and understanding complex customer needs. I believe that a combination of AI and human interactions would offer the best results.
Thanks for answering my question, Marcos! The combination of AI and human interactions definitely seems like the way forward.
I agree with Marcos. The human touch is still important in sales. ChatGPT can support and enhance sales efforts, but personalized interactions and emotional intelligence are aspects where humans excel.
This technology sounds promising, but I'm concerned about potential misuse. Marcos, what measures can be taken to prevent any unethical use of ChatGPT in sales?
Valid concern, Oliver. To prevent unethical use, clear ethical guidelines should be established. Companies must prioritize responsible AI deployment and implement strict usage policies. Transparency and regular audits can also help keep businesses accountable and ensure ethical usage of AI.
I'm excited about the potential of ChatGPT! Marcos, could you share any real-world examples where ChatGPT has already made a positive impact on digital media sales?
Certainly, Alexis! ChatGPT has been successfully used to improve customer support interactions by providing quick and accurate responses. It has also aided in lead generation by automatically qualifying and nurturing leads. These are just a couple of examples where ChatGPT has shown promising results in digital media sales.
I'm concerned about potential job losses for sales representatives due to the integration of ChatGPT. Marcos, do you think this technology will lead to significant workforce changes in the sales industry?
An understandable concern, Daniel. While some job roles may be affected, the aim is not to replace human sales representatives but to enhance their productivity and effectiveness. Sales professionals can learn to leverage ChatGPT as a valuable tool in their interactions, ultimately improving their performance and driving better results.
I find it fascinating how AI technology like ChatGPT continues to evolve. It's hard to imagine the possibilities it will unlock in the near future. Great article, Marcos!
I believe ChatGPT can streamline the sales process by providing faster responses to customer queries. Marcos, how can businesses effectively integrate this technology into their existing sales strategies?
You're absolutely right, John. To effectively integrate ChatGPT, businesses should start by identifying areas that can benefit from AI automation. They can then gradually deploy ChatGPT in those areas, ensuring proper user training, and continuous improvement based on customer feedback. It's crucial to view ChatGPT as a tool that aids sales teams rather than a standalone solution.
That's a great point, Marcos! Gradual deployment and viewing ChatGPT as a tool rather than a standalone solution will lead to a smoother integration process.
ChatGPT sounds exciting! I'm curious to know if it can handle multilingual conversations. Marcos, do you have any insights on this?
Great question, Karen! ChatGPT has made progress in handling multilingual conversations, but it may still face certain challenges. Language nuances, context, and user proficiency can impact its performance. However, with ongoing research and development, we can expect further improvements in this area.
I'm impressed with the potential of ChatGPT. How do you envision the future of AI in digital media sales, Marcos?
Thank you, Jacob. In the future, I believe AI, including technologies like ChatGPT, will become integral to digital media sales. It will enable more personalized interactions, enhanced targeting, and improved lead generation. We can expect AI to empower sales teams and revolutionize the industry.
ChatGPT certainly has promising applications in sales. Marcos, do you think it can be used for analyzing customer data and generating predictive insights?
Absolutely, Ella! ChatGPT can assist in analyzing vast amounts of customer data and generate valuable insights. It can help identify patterns, preferences, and predict customer behavior, thereby supporting data-driven decision making in sales.
Marcos, it's exciting to think about how AI can shape the future of advertising. Delivering targeted and personalized ads can greatly benefit businesses.
I appreciate the comprehensive insights, Marcos. As we advance in AI technology, what other potential applications do you see for ChatGPT beyond sales?
Great question, Dylan. ChatGPT has applications beyond sales, such as customer support, content creation, and even personal assistance. It can improve user experiences in various domains and has the potential to transform how we interact with technology.
I'm amazed by the capabilities of ChatGPT. Marcos, how can businesses ensure that AI solutions like ChatGPT align with their brand's voice and values?
Excellent point, Isabella. To align AI solutions like ChatGPT with brand voice and values, businesses need to provide proper training data and guidelines. They should focus on fine-tuning the model and integrating feedback loops to ensure consistent and brand-appropriate responses, reflecting their unique identity.
As AI technology progresses, Marcos, what potential ethical concerns should we be aware of when using ChatGPT?
Ethical concerns regarding AI usage are critical, Ethan. Some include bias in responses, data privacy, and potential misuse of AI-generated content. It's essential to prioritize fairness, transparency, and user well-being when implementing technologies like ChatGPT.
I find it fascinating how AI continues to evolve and shape various industries. Marcos, what are your thoughts on the ethical responsibilities of companies deploying AI in sales?
Companies deploying AI in sales have a significant responsibility, Ava. They should prioritize transparency, accountability, and user trust. Being ethical means ensuring AI systems are fair, unbiased, and protecting customer privacy. Responsible deployment and continuous monitoring are essential in fulfilling these ethical responsibilities.
Ensuring AI solutions align with a brand's voice and values is essential for maintaining consistent customer experiences. Thank you for highlighting that, Marcos.
This article has shed light on the exciting possibilities of ChatGPT in digital media sales. Marcos, what role do you see AI playing in the future of advertising?
Thank you, Sophie! AI will play a significant role in the future of advertising. It can help optimize ad targeting, personalize content, and improve campaigns based on data insights. With AI's capabilities, we can expect more efficient and impactful advertising strategies.
I agree, Marcos! AI is transforming numerous industries, and ChatGPT is just one example of its tremendous potential.
While ChatGPT offers great potential, have there been any instances where it failed to provide accurate responses in digital media sales? Marcos, could you share any insights on this?
Valid concern, Carlos. ChatGPT's accuracy depends on its training data and context. In some cases, it may provide inaccurate or irrelevant responses. However, continuous improvement through feedback loops and human oversight can help mitigate such instances and enhance its accuracy.
This article presents a fascinating glimpse into the potential of ChatGPT. Marcos, do you think there will be any specific challenges in integrating ChatGPT with existing sales systems and technologies?
Indeed, Lily. Integrating ChatGPT with existing sales systems can pose challenges. Ensuring seamless integration, data flow, and interoperability are crucial. Companies need to carefully plan and execute the integration process, collaborating with their IT teams and AI specialists for a successful implementation.
I enjoyed reading this article, Marcos! ChatGPT's potential to enhance customer interactions and sales strategies is intriguing. Thank you for sharing your insights.
Thank you for your kind words, Alice. I'm glad you found the article intriguing. It's an exciting time to witness the possibilities that AI, like ChatGPT, brings to the world of digital media sales.
I completely agree, Marcos! Transparency and responsible AI training are key in ensuring reliable and unbiased customer interactions.
ChatGPT's ability to improve lead generation is fascinating! It can save businesses valuable time and effort in qualifying and nurturing leads.